Basics of Entrepreneurship Development in Agriculture
Centre for Continuing Education, IIT Kanpur, Commonwealth of Learning (COL)
Entrepreneurship is basically the state of mind of an individual, if you wish, you can be an entrepreneur. The idea of the development of entrepreneurship in agriculture and allied sciences becomes more relevant because, in the Indian context, we have accepted agriculture as part of our culture. In the changed scenario, it has taken the shape of business rather than culture, hence Indian farmers and agricultural practitioners should develop entrepreneurial skills to be the global player. Looking into the potential, the government is promoting entrepreneurship in agriculture among farmers, students, professionals etc., through various programmes, projects, and institutions. This course deals with conceptual issues in entrepreneurship, types, forms, frameworks of entrepreneurship, various institutions providing a platform and opportunities for farmers and professionals etc. An entrepreneur has to be a good communicator. Hence the importance of communication for entrepreneurs will be discussed in the course. There are various theories and models in operation which will be dealt for an understanding of a potential entrepreneur. Appropriate success stories of entrepreneurs will be discussed for better understanding of a concept and for development of conviction among budding entrepreneurs.
Typology of entrepreneurial firms
Framework of entrepreneurial venture
SWOT analysis for an entrepreneur
Generation, incubation and commercialization of ideas and innovations